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Bacolod City, Philippines Friday, November 29, 2019
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Casa Rufina South to rise soon


Officials of Cebu-based King Properties broke ground to start the construction of the Casa Rufina South along the highway in Barangay Taloc, Bago City in Negros Occidental, yesterday.

Casa Rufina South is the second project of the firm in Negros Occidental, after their P300-million home real estate development in Dos Hermanas, Talisay City also in the province.

Jason King, president of King Properties, said yesterday they believe that Bago deserves equally the best of Cebu – the Casa Rufina, a master plan community that will soon serve as home for many families in the locality.

The groundbreaking yesterday marked the start of building modern, cost-effective, and sustainable residential and commercial communities with homes that will serve as conducivehavens of living comfort, where traditions are preserved, values are formed, and dreams are realized, King said.

Since Casa Rufina is named after the wife of company founder, Juanito King, the project in Barangay Taloc has a personal touch, Henrich Vidal, marketing manager of King Properties, said.

“We will be developing a 5.1-hectare property and we will allot 43 percent of the area for open space and amenities,” Vidal said, adding, “We will be placing some commercial areas in the front, facing the highway.”

Some of the amenities include a 1,400-square meter club house and swimming pool, basketball court, playground, and mini-parks, Vidal said.

There will be three types of houses to be offered at Casa Rufina, one is the shop house with 90 square meters floor area, the second floor of which could serve as a home while the ground floor could be used for business, he said.

“We will ensure that there will be no duplication of trade, the concept of which is for them to maintain the business. We will be creating more commercial spaces in front,” Vidal said.

Another house offering is the single attach – a two-storey three-bedroom house, that sits on an 80-square meter lot, including the 60 square meters floor area, he said.

There will also be duplex-type houses with 48 square meter floor area, and two units could be combined, Vidal said.

The price point of Casa Rufina South targets classes B to C and a mix of both, the firm’s president, Jason King, said.

“We are still finalizing the actual cost now, considering that all the engineering plans have just been completed,” he said.

King said the project could generate at least 300 jobs.

His cousin, Kenneth Raymund King, managing director of King Properties, said that they will ask their contractors to prioritize the residents of Bago, who would like to seek employment in the building of the project.

Their target of the turnover of units will be next year.*


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