To mark its 165th anniversary this year, homegrown Tanduay Distilleries Inc. will pay homage to the people and its past, its press release said.
It will soon launch a coffee table book that highlights the men and women behind the success of the company and will convert its old Quiapo distillery into a brand museum where people can learn more about its rich and colorful history.
Records showed that in 2018, the company sold 19.5 million cases of its products in the Philippines. The company also had a significant presence in five states in the US, Guam, China, and Australia. Plans are already underway to penetrate the markets of European countries, the press release added.
“We honor every Filipino craftsman and artisan behind the making of Tanduay,” company president Lucio Tan Jr. said.
As part of its anniversary celebration, the company embarked on the conversion of its distillery in Manila into a museum that will showcase its rich and colorful history. It will also give its visitors a multi-sensory experience on how its products are made, the press release said.
The largest surviving rum maker in the country, Tanduay uses Philippine-grown sugarcane to produce molasses that, in turn, are used as raw materials for its world-class rum.
It still uses the traditional solera process and formulations that have been passed on for generations.
It has distillation facilities in Lian, Batangas (Absolut Distillers Inc.) and Pulupandan (Asian Alcohol), Negros Occidental, and ageing facilities in Luzon, the Visayas and Mindanao.
As it celebrates 165 years of rum-making excellence, the company looks to continuing its success through market expansion and the development of a more premium blend, it said.
Tanduay is the oldest subsidiary of the Lucio Tan Group of companies. Established in 1865, it is also one of the oldest liquor companies in the Philippines.*
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