Isuzu is the top-selling brand in the light duty truck (category 3) segment, with total unit sales of 3,965 in 2018, capturing 55.5 percent of the market share in the category, based on the joint yearend sales report of the Truck Manufacturers’ Association and the Chamber of Automotive Manufacturers of the Philippines, its press release said.
It also increased its market share in that category compared to the 2017 sales figures, when it had a 53.7 percent share of the market. Isuzu Philippines Corporation, thus, continues its market dominance in the light duty truck category for 20 consecutive years, dating back to 1999.
The brand also topped the overall category 3, 4 (medium duty and buses) and 5 (heavy duty trucks) segments in the TMA-Campi yearend 2018 sales report, extending its dominant streak to 19 consecutive years, the press release said.
IPC President Hajime Koso attributed the brand’s continued success to Isuzu’s global reputation as a world-class truckmaker, the adaptability and versatility of its trucks, and the full after-sales service of an extensive nationwide dealership network. “This comprehensive suite of products and services embodies IPC’s commitment as a professional partner to its customers”.
“For decades now, Isuzu has been known globally for its durable and dependable trucks that can withstand any challenges in transport operations. And with our collaboration with local body builders, our trucks have also been creatively engineered and designed to be suitable for whatever purposes our customers demand. Equally important is the aftersales support we provide to our clients along with every purchase. This is the Isuzu Advantage," the press release said.
To know more about Isuzu’s roster of light, medium, and heavy-duty trucks, those interested may log on to www.isuzuphil.com, the press release added.*
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