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Bacolod City, Philippines Saturday, July 2, 2016
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Travel festival in
Cebu, July 15-17

Ideal tour destinations, both domestic and foreign, will be showcased again when the 3 rd International Travel Festival reels off on July 15-17 at the Ayala Center Cebu.

T he three-day 2016 ITF with the theme: “Don't Dream, Just Go” and organized by MyEventology, brings together over 50 exhibitors including national tour operators, airlines, hotels, resorts, travel agents, financial institutions, and insurance agents, a press release from the ITF said.

The ITF was initially staged in 2014 and has attracted thousands of visitors as well as gained positive sales results for the exhibitors. The exhibitors earned a whopping P12 million from credit card sales, while the footcount reached about 270,000, Ayala Center Cebu's matrix showed.

The regional tourism show eventually became a genuine meeting point for tourism stakeholders and consumers as it duplicated its inaugural success in the 2 nd ITF last year.

“We are happy to note that our visitor rate has grown steadily and that we have provided positive results to our participating exhibitors,” Stephanie Villahermosa, ITF project director said .

Event organizers will also hold the 2 nd Cebu Travel Exchange before the 3 rd ITF on July 14 at Radisson Blu Cebu, the press release said.

The Cebu Travel Exchange is a business-to-business session among ITF exhibitors from the airline industry, hotels, resorts, and travel agencies.

Villahermosa said the 2 nd CTX promises to be much bigger affair as prospective international buyers from the different ASEAN countries, India, and the Middle East will be in attendance this year.

The one-day CTX session will be held at the Nina Ballrooms of Radisson Blu, it added.*


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