Entertainment production company Viva Communications Inc. is seeking investors in Bacolod City for its initial public offering of common shares on Feb. 20 to 27.

Viva, led by its chairman Vic del Rosario, held an IPO roadshow at the L'Fisher Hotel Thursday, with Eduardo Francisco, president BDO Capital and Investment Corp., Viva's lead underwriter for the offering.

“We want it (the IPO) to be broad-based that's why we chose Bacolod in addition to Davao and Cebu ,” Francisco said.

Francisco said they expect to raise P50 to P100 million from the provinces they have visited. The company aims to raise P1.2 billion to P1.8 billion from its IPO.

At the roadshow, Del Rosario said Viva aims to maintain its dominance in local film production and is projected to make “big money” in the pay TV business. The company's immediate plan is to create three new cable channels between 2008 and 2009, starting with the Viva Mega in July.

Viva's business strategy, he said, is to sustain its position as the dominant content provider in all media platforms and continue to maximize the use of film library by taking advantage of advances in media technology.*NLG

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