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Why not T-shirts,
caps and ballpens?

Published by the Visayan Daily Star Publications,
Inc. |
NINFA R. LEONARDIA
Editor-in-Chief & President |
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CARLA
P. GOMEZ
Editor
GUILLERMO TEJIDA III
Desk Editor
NANETTE L. GUADALQUIVER
Busines Editor
CEDELF P. TUPAS
Sports Editor (On Leave)
RENE GENOVE
Bureau Chief, Dumaguete
MAJA P. DELY
Advertising Coordinator
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CARLOS ANTONIO L. LEONARDIA
Administrative Officer |
As early as this time, candidates are already complaining about
what they perceive to be unreasonable rules of the Commission on
Elections with regards to the campaign materials they can use. The
ones complaining the most are those candidates who do not have inexhaustible
sources of funds for their campaign.
At the moment, the Comelec prohibits the use of T-shirts,
caps, ballpens and similar materials, and those who use them or
give them away to their supporters or prospective voters, are threatened
with sanctions.
The rule is being protested by both administration and opposition
candidates and their parties, largely for the reason that these
are the most affordable materials for bets who are not millionaires
and who lack the wherewithal to avail of the more expensive promotion
on TV, radio and print media.
Only a few, even among senatorial candidates, can splurge
the way, say, Congressman Prospero Pichay, has been doing. A few
days into the campaign, he was reported to have spent P34.5 MILLION
already. How much more has he on hand to go on until May 14, election
day? Obviously, it does not bother him since, he implies, "friends"
are helping him in this campaign.
It was therefore no exaggeration when a report claimed that
a candidate for senator would need between P80 to P100 million to
keep going. That is what those who have filed their certificates
of candidacies must have stored away before deciding to jump into
the fray.
But what about the less fortunate, materially, that is? Can
other aspirants, especially in the towns, cities and provinces afford
to pay for costly TV advertisements and print exposure? To them,
ballpens, caps and T-Shirts are the only items within their reach,
and that is why the Comelec should seriously reconsider its ruling
on this. Otherwise the public will conclude that its regulations
are intended to favor only the influential and the rich.*
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