A visiting official of a pre-need company urged the public to invest only in companies with good reputations to make sure they get their money's worth.

Ayala Plans Inc. president Emilio de Quiroz Jr. said that prospective buyers of education and pension plans must not consider the price alone but the guarantees the product can bring. De Quiroz, who introduced Ayala Plans' latest product MyDollarFundBuilder in a press conference in Bacolod City yesterday, said although the pre-need industry is still having problems as a backlash of the failure of some companies to pay their policy holders, sales of companies that have good reputation have actually grown as the public have began to realize which company they can trust their money to.

In fact, he said, Ayala Plans' sales increased by 24 percent in 2006.

"It's good in the sense that the public now knows they should only invest in companies with long-term reputation," De Quiroz said.

Their new product, MyDollarFund Builder, he said is a new alternative for people who have dollars and who want to save it for the future.*NLG

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