The venture of Superferry in the Negros Navigation-dominated Bacolod City and Negros Occidental has turned out to be very successful, an official of Aboitiz Transport System said.

Judd Salas, ATS corporate communications officer, told the DAILY STAR yesterday their combined efforts in Bacolod are paying off.

Figures on local sales, however, were not immediately available.

Salas said, that Superferry, which sails from Bacolod to Manila four times a week, is not out to compete but to offer a better package to Negrense passengers.

"Our formula is to give what the customers want," he said.

Salas said that with their simple pricing scheme, with lowest fare at P999 all-in, they provide the customers a good price and a relaxing getaway. He said that, even compared to airlines, they have better prices because their fare rates are already inclusive of taxes and surcharges and the offer is available for all accommodations.*NLG

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