The Philippine Chamber of Commerce and Industry will host the 2006 ASEAN Business and Investment Summit on Dec. 8 to 10 in Cebu City, a press release from PCCI said.

Now on its fourth year, the event, spearheaded by the ASEAN Business Advisory Council, will bring together business and industry leaders and government officials in ASEAN, China, Japan, Korea, India and the United States in a three-day exchange of views on the ASEAN economic integration initiative and global trends in trade and business development.

It will be held alongside the ASEAN Summit, the annual meeting of the ASEAN Heads of States/Governments.

This year's theme, "One Caring and Sharing Community: Connecting ASEAN Businesses to the World," is reflective of ASEAN's desire to create the ASEAN Economic Community that is outward-looking and bonded in partnership in dynamic development.

The conference's programme will showcase market and business opportunities in the region and will feature ample opportunities for local businesses to network with the regional and global business players.

Donald Dee, PCCI president and chairman of the organizing committee, said the 4th ASEAN-BIS will look into the potential of Southeast Asia as a market to be involved in.

Jose Concepcion, Jr., chairman of the ASEAN-BAC, said the event is a golden opportunity for ASEAN businesses to take advantage of regional integration.

Companies can diversify both their products and markets while seeking new ventures capable of serving the ASEAN regional market, he said.

ASEAN has a market of over 500 million people and represents one of the most dynamic and diverse regions in the world. It has a combined gross domestic product of $737 billion, and a total trade of $720 billion.*

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