Generali Pilipinas has chosen Bacolod City as its first expansion site in the Visayas because the company believes that there is good business potential in the city, GP Visayas regional manager BJ Legaspi yesterday said.

Generali Pilipinas, an Italian-based insurance firm, opened its Bacolod Sales Office yesterday at Robinsons Metro-Bacolod in Araneta Street, Bacolod City.

Legaspi said their company also plans to put up sales offices in Iloilo and Tacloban in the coming months or years. He said they have chosen Bacolod City as their first expansion site because they see a new generation of businesses here, as well as, entrepreneurs who are already successful in the industry.

Generali Pilipinas has offices in Manila, Cebu and Davao and has been operating in the country for the last five years with the SM group and Banco de Oro as its local partners.

Joe Ferreria, Generali Pilipinas chief marketing officer, yesterday said that during one of their meetings, he explained that with the mental mindset of the people in the city and the province, he is confident that the opening of an office in Bacolod will boost their performance. He said that he believes that was a validating point for the SM group because shortly thereafter, it started building a mall in Bacolod. " I think the signs or handwriting on the wall says that this part of the country will become very great," he added.

Ferreria said GP is the number one insurance company in Europe. "Our positioning in the market is to help the ordinary Filipino manage his finances better, " he said. Knowing that the issues of the Filipino family is financial management, we build products which help them save money.*CGS

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