The Sunshine Channel 14, the newest cable television channel in Bacolod City, will have its inaugural cablecast over the SkyCable at 4 p.m. Saturday.

The Sunshine Channel is operated and managed by Prime Exponent Entertainment Network Inc. chaired by Primo E. Esleyer.

Aimed at providing the viewing public with quality and balanced programs, the Sunshine Channel will broadcast live form its studios located at the second floor of MBL Building, Lacson Street, Bacolod City.

Expected to attend the launching ceremony are Gov. Joseph Marañon, Bacolod Rep. Monico Puentevella, Rep. Ignacio Arroyo (Neg. Occ. 5th district), Vice Gov. Isidro Zayco, Bacolod Mayor Evelio Leonardia, Talisay Mayor Anthony Lizares, businessman Ricardo Yanson and other personalities. The ceremony, which will be on live cablecast, starts at 4 p.m.

Amado Villacarlos, network managing director, said the inaugural ceremony will also serve as the launching of the different programs of the channel during which program-hosts will be introduced.

Among its programs are Spotlites - Tootsie Jimenez; Crossline - Joel Dojillo; Sports in Focus - Partner Ed Cruz; Primetime - John Elmer Ubaldo; G-mixx - Gina Pineda; The Best of 'K' - Ann Marie Palermo; Something Special - Elsie Jolingan; The She Factor - Jocelle Batapa-Sigue; Anything Goes - Cossette Villaluz; Español Para Todos - Gilda Puey-Locsin; Dateline Negros - Ed Deocades; Mr. Ben - Ben Ferrer; Musically Yours - Cossette and Bagguer Villaluz; and Isyu Halo-Halo Espesyal of Paul Miasis, Rey Alejandrino, Dinah Martinez and Art Tayhopon, and Feedback by Primo Esleyer.

Villacarlos said the Sunshine Channel will also come up with local news and advocacy programs.*

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