Shipping company SuperFerry has launched a discounted rate promotion that will allow passengers to avail of discounts in fares for selected destinations at least two days before departure, a press release from SuperFerry said.

The SuperFerry Mega Tipid Trip promises no additional costs and includes all classes for discounts, from the super value class to the staterooms and suites in each vessel.

Andrew Deyto, SuperFerry assistant vice president for marketing said in the press release that they recognize that domestic travel is beginning to be competitive with the aggressive pricing schemes of other shipping lines or even the airline operators.

This promotion is our way of leveraging on the added value of the SuperFerry experience while making our rates more affordable and accessible, he said.

Deyto said that the program is meant to tap new markets for SuperFerry particularly students and middle class families who are willing to enjoy a longer yet more relaxed mode of traveling, the press release said.

While the reduction in rates is seen to enhance more price-based competition in the domestic travel industry, he believes that this would hopefully spur consumer spending and stimulate economic activity.

SuperFerry recently underwent a re-branding exercise that highlights the refreshed outlook of the business and demonstrated in its new and dynamic logo, the press release added.*

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