|
The DAILY STAR broke into the information superhighway in November
2001 with the launch of its website, www.visayandailystar.com, and
today has become an indispensable part of the lives of Negrenses
based abroad.
The website was designed with simplicity and speed in mind,
since its main purpose was to provide those who could not be reached
by traditional distribution methods, especially Negrenses abroad,
with news printed in the largest selling daily newspaper on Negros
Island.
Updated daily, the website displays the same news content that
can be seen in the published version of the DAILY STAR.
Since it was started as a free additional service, there
was no budget for advertising and promotion. The news of its existence
was spread only through word of mouth. In spite of that limitation,
it had garnered a following of 1,500 daily visits within a year
of its launch and as of March 2006 the daily average unique visits
stand at 6,672.
Statistics also indicate that 65 percent of these visitors
come from North America. Those kinds of numbers undoubtedly put
www.visayandailystar.com as one of the biggest websites in terms
of traffic in Western Visayas and should qualify it as a major player
in the Philippine online community.
Its popularity is evident in the flood of email the DAILY
STAR gets every time a technical problem delays updating or puts
the site offline for a few hours, letters to the editor and columnists
and donations to patients in need of help.
There have also been numerous anecdotes of Negrenses visiting
their friends and relatives in the US and other countries and being
surprised at how much more updated their hosts are on the issues
and events back home since their hosts read the DAILY STAR with
more regularity than they do.
What started as a simple project four years ago has become
the link of Negrenses living abroad to the people and places they
have left behind. It is proof of your DAILY STAR's commitment to
keep in step with the times as it strives to provide the people
from Bacolod City and Negros Island with the quality of service
that has been unmatched for the last 24 years.*
back to top
|